Seth Godin likes audio books and sees a future for them. So do I. Literature used to be distributed primarily orally, to listeners, since most people could not read. The great works of literature, mythology, philosophy, religion and morality were all intended to be read out loud and listened to. Writing was developed as a convenient way of recording all of this literary production. Now portable and inexpensive digital technology is going to bring back the narrator as an important source of information and entertainment, not to replace writing and reading, but as an alternative and even an enhancement of written literature.
Research has also shown that reading skills are closely connected to listening skills. so audio books can help in the fight to improve literacy.
For those who have not tried audio books, I recommend that you do do. First of all audio books are portable (MP3 players) and convenient. You can listen to audio books while doing other tasks.
There is a richness to a well narrated story or book that is deeper and more vivid than the written page, and, as Godin says, it appeals to a different part of the brain.This is precisely why audio books are so effective for language learning. Most of the audio books I listen to are in a foreign language.
I have always appreciated Seth Godin's marketing insight since I saw a video of his recently on the following list of interesting videos. I was interested to read that his books are now available in audio book format. As soon as LingQ is up and running commercially we will approach Godin or his publisher to see if we can make them available at LingQ so our learners can gain his insight about marketing and improve their English at the same time.
Our globalized world will be a multilingual world. We will be looking for an array of informative and entertaining audio books in many languages to make available at LingQ for our members to learn more about the world around them while they learn the languages of their choice.